Tuesday, February 15, 2011

Making Money Now

In an interview with conservative pundit SE Cupp, former Senator (and possible presidential hopeful/wishful) Rick Santorum ticked off several reasons why he believes GOP supernova Sarah Palin is skipping this year’s Conservative Political Action Conference (CPAC), chiefly citing “financial benefit,” but also that she’s “the mother to all these kids.”


Is this a shot across Palin’s bow for 2012? Either way, it’s an unfair, sexist premise that has no basis in fact.


Here’s a clip of the interview, from GlennBeck.com:


Let’s just break that down for a second. He’s essentially saying that Palin turned down the CPAC keynote slot because she’s too busy gettin’ paid (Palin does command hefty speaking fees), but that he wouldn’t have turned it down because he’s not “the mother to all these kids.” Palin has five children. Santorum has seven, so the implication is that there’s something about being a mom that necessitates whoring yourself out for speaking fees, while dude parents can freewheelingly stick to their principles.


Now, I’m certainly not afraid to criticize Sarah Palin when she deserves it, but Santorum’s remarks are not only unfair and offensive, they’re also completely unfounded.


First of all, despite her ability to collect hefty speaking fees, Sarah Palin actually does manage to do things for which she is not being paid. I’m not that familiar with her datebook, but even I noticed her December trip to Haiti. The only payment Palin received for that trip was a heap of inexplicably bad press. There’s no comparison between visiting Haitian cholera clinics and keynoting at CPAC, but it definitely shows that time and money are not the issue.


Some others have wondered if Palin skipped out as part of a wider boycott centered around the inclusion of gay conservative group GOProud. Palin put that notion to rest in a recent interview, defending the group’s inclusion (while also casting them as adversaries by comparing them to liberals).


The fact is, Palin has now turned down four CPAC invitations, and while she’s never given an explicit reason, there’s a pretty obvious one, at least for the last two. American Conservative Union Chairman David Keene, the organizer behind CPAC, had Palin booster John Ziegler ejected from Western CPAC in 2009 after Ziegler grilled Keene about comments he’d made that Sarah Palin “whined” about media coverage, and that she “bailed” on her post as Alaska Governor.


Ironically, Ziegler also confronted Keene about allegations that his organization would do anything for money, offering him $20 to write a pro-Palin op-ed.


Aside from Keene’s attacks on Palin, there’s also a lot of dissatisfaction with Keene and the ACU among conservatives, in general. Most won’t speak about it publicly, but the FedEx scandal, the perceived coddling of fringe elements at that Western CPAC, and other issues have dimmed some of the group’s luster among conservatives. While CPAC is still the best game in town for most conservatives to meet, greet, and share influence with others, Palin stands apart. CPAC needs her far more than she needs CPAC.


That actually points up the biggest fallacy in Santorum’s argument. Palin is a money-making machine, which i s all the more reason why she could afford to take a weekend off to keynote CPAC.


If there’s really no such thing as bad publicity, then Santorum will likely get a huge bang for the buck with this interview. Something tells me, though, that it won’t be a net gain for his already dim presidential hopes.

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Why The Arguments That The Huffington Post Must Pay Bloggers Is Misguided: Payment Isn't Just Money

from the you-made-the-choice dept

We didn't mention the whole AOL buying Huffington Post story earlier this week, because there just didn't seem to be that much to say about it. It was an interesting deal, to be sure, and I'll be curious to watch what AOL does with the property, but, beyond that, it seemed like just another content acquisition deal. However, almost immediately after the deal went through, I started seeing some rumblings on Twitter, picking at the scab that has always annoyed a certain group of people about The Huffington Post: that it doesn't pay most of its writers. Sure enough, it didn't take long for this issue to start to spread, with the inevitable summary line of: "Hey, HuffPo became famous because all these people worked for free, and yet, they don't get a cut of the sale."



That story is now snowballing. Dan Gilmor wrote a blog post arguing that it was the "ethical" thing to do to start paying bloggers. Douglas Ruskoff said that he'd no longer blog on the site for free. And, of course, a bunch of cranky HuffPo contributors have created a whole campaign arguing that Arianna Huffington had no right to sell the site, since it was built off of their free labor.



They're all wrong.



Of course, we've been through this before. Five years ago, Nick Carr tried to argue that all the various big Web 2.0 sites like (at the time) Digg, YouTube and MySpace were really digital sharecroppers exploiting labor. As we argued at the time, this was hogwash. People were using those sites because they provided a valuable service. The reason they provided labor was because they got something of value in return -- whether it was attention or hosting or distribution or reputation.



Three years ago, we saw an almost identical controversy after AOL bought Bebo and musician Billy Bragg demanded some of the $850 million AOL paid (in retrospect, a massively bad decision). Bragg argued that Bebo made this money based on all of the "free labor" of musicians who used the site. But that ignored the fact that those musicians got tremendous value in using the Bebo platform to connect with fans and distribute their music... all for free. The folks who got to keep the money were the ones who took the actual risk. The ones who had to cover the expenses to keep the site and the service running, even when it wasn't making enough revenue. They took the risk, they should get the reward. The people who used the site did so of their own free will knowing quite well that the benefit they got from using the service was worth it to them at the time. Along those lines, if Bebo had struggled and faced bankruptcy instead of a massive buyout, would Bragg have felt obligated to give them money to keep it going? Similarly, if HuffPo had been running out of money, and Arianna had gone back and demanded that those who used the platform pay up retroactively, how would these people have reacted?



There are more ways to "get paid" than with money.



The reason that people chose to blog for free at the Huffington Post was because it's a fantastic platform for exposure. It brings traffic like no one else out there, and if you want to present something in a way that's likely to get more attention than on your own blog that no one visits, posting at HuffPo can be quite a good way to go.



And that's the point: the people who chose -- of their own free will -- to post at the Huffington Post for free did so because they clearly got value out of doing so. Otherwise, why would they have done so in the first place? To then say that the only proper thing is to pay them is completely missing the point. It's an attempt to retroactively go back and change the terms of a deal. If you wanted to get paid directly for what you write, fine, don't write for the Huffington Post. It's that simple. Go out and pitch your stories to publishers who pay freelancers. But don't go back and complain afterwards when the folks who actually did take the risk of putting together the site, financing it, organizing it, hiring the staff, buying the servers, paying for the bandwidth, and building it up so that it was such a successful platform, then get paid for their efforts.



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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>

Great news: Supercomputer utterly destroys all-time champs on Jeopardy.

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.


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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>

Great news: Supercomputer utterly destroys all-time champs on Jeopardy.

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>

Great news: Supercomputer utterly destroys all-time champs on Jeopardy.

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>

Great news: Supercomputer utterly destroys all-time champs on Jeopardy.

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.


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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>

Great news: Supercomputer utterly destroys all-time champs on Jeopardy.

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

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CBS <b>News</b> reporter Lara Logan sexually assaulted in Egypt - From <b>...</b>

CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>

Great news: Supercomputer utterly destroys all-time champs on Jeopardy.

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

















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